Mega brings his Black Scale brand to the Native Leagues Project roster for San Francisco streetwear mainstay True. Saluting the rich legacy of the SF Bay area sports teams is the purpose of The Native Leagues Project and for release #7 Black Scale takes it all the way back with a tribute to the Seals. [...]

True has presents their 14th anniversary collection. “In celebration of fourteen years of non-relevance, San Francisco natives True releases this capsule collection. Especially meant to cope with the variety of temperatures & elements one may deal with on a typical Bay Area summer day, True offers up tees, crewnecks, zip hoodies and the all important [...]

TRUE has collaborate with Jansport on a new collection of bags and apparel titled the Human Zoo series. Falling under the Right Pack Signature Series umbrella, the collection includes a pack, zip-up hoode, t-shirt and carabiner. The collection releases July 15th exclusively at TRUE, TRUE East and online at TRUEclothing.net.

True Native League collaborations with San Francisco designer Benny Gold on the SF Giants. The t-shirt that came out of the collaboration will be exclusively released at True SF and at the Benny Gold store in San Francisco.

Here is the Native Leagues Project presents by San Francisco based True  : a tribute to the rich legacy of the Bay Area’s sports teams. Hirokazu Sato, head taste maker at True conceptualized a project that features some of streetwear’s finest to celebrate the regions greatest teams. The Native Leagues Project will release one design [...]

True will release  the Cali Collection on this Saturday, including  assortment of apparel and 59fifty New Era caps . Here we  presents are the Cali 2 and Cali revisited caps, the anchors of the collection.Also the Cali 2 cap happens to be the final cap in the 12 Days of Christmas collection.

Here is holiday release from San Francisco Bay Area based True,including 12 Pack of New Era 59Fifties caps. An assortment of new designs and greatest hits all featuring the iconic True logo. This collection also marks the return of the Cali, one of True’s all time classic 59Fifties in an as yet to be disclosed [...]

Working up their first ever design not directly incorporating their trademark logo, TRUE offer a look into their Sharpie New Era, dubbed after an original hand-style piece done with a Sharpie chisel tip marker. The cap, offered in black/white, features raised front embroidery with the TRUE hit on the back. To coincide with the New [...]